New challenge for Interactive Agencies, App Store Optimization: ASO Techniques

For any meaningful up-to-date conversation about online marketing, we cannot fail to state SEO. We could say that from 2005-2006 until now, Mobile marketing has experienced a sharp boost in the professionals of this sector. Incidentally, with the increase of mobile apps, we are now witnesses to the outburst of the term ASO (App Store […]

Share

Smartphone penetration and apps use

With the purchase of any Smartphone comes the world of mobile apps. There is almost an app to be had for any type of virtual interaction you wish to make and developers just keep on developing. According to Nielsen (2011), the most admired categories are games, news, maps, social networking and music yet nonetheless the […]

Share

Las claves del éxito del Mobile Marketing

La amplia expansión que está teniendo el uso de smartphones en todo en el mundo, y en España en especial con un 33% de usuarios, está haciendo que cada vez más marcas apuesten por el Mobile Marketing, un sector que parece no tener el techo. El modelo a la hora consumir contenidos por parte del […]

Share